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P  tential Ad for REI

In my Understanding Media Class, I was assigned to create an Ad for a brand of my choosing. Inspired by my early childhood

National Geographic and Patagonia magazines that I still love to read, I decided to create an ad for REI that would potentially be in one of their upcoming catalogs. With REI ads already emphasizing the locations in which their products could be worn, I created an Ad that I believe would fit that image and their motto,

"A Life Outdoors is a Life Well Lived".

A journey of a thousand miles begins with one step-2.png

The Eye Will Take You Home

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